Planul cu ajutorul caruia se controleaza un studiu de marketig in care metodele si procedurile de colectare si analiza a informatiei ce urmeaza a fi colectata sunt specificate.
the controlling plan for a marketing research study in which the methods and procedures for collecting and analysing the information to be collected is specified.




![[Digital Marketing Forum] Topul celor mai populare, vizibile si de incredere branduri din online](https://www.iqads.ro/res/iqads/placeholders/article.png)

![[SMARK KnowHow: Marketing Research 2011] Despre online research: reprezentati ai Raiffeisen Bank, Daedalus Millward Brown, Mercury Research si Ipsos Interactive Services](https://media.iqads.ro/2011/06/photo-large-14439-cover-410.jpg)









