Technological Environment

Acea parte a ambientului extern al unei firme in care schimbari in tehnologie afecteaza eforturile de marketing ale firmei, schimbarea ambientului de tehnologie poate reprezenta pericole sau oportunitati

that part of the firm's external environment in which changes in technology affect the firm's marketing effort; the changing technological environment may pose threats or present opportunities.

Articole in care e folosit acest termen