Cheil Worldwide, a leading global marketing and communications network, announced the rebranding of Cheil Centrade to Cheil Romania & Adriatic, marking a strategic evolution in its South East Europe operations. The move builds on the successful partnership established following Cheil Worldwide’s acquisition of Centrade in 2018. With offices in Romania, Serbia, and Hungary, Centrade has played a key role in expanding Cheil’s footprint in South East Europe.
This rebrand reflects Cheil’s commitment to unifying its global network under a cohesive brand and enhancing its ability to deliver integrated, data-driven marketing solutions across European markets.
Minah Choi, President of Cheil Romania & Adriatic, commented:
“This next step reflects our ambition to grow stronger by fully integrating into the Cheil network. As Cheil Romania & Adriatic, we’re more empowered than ever to bring innovative, connected solutions to clients across the region by leveraging the full power of our global network and creating connected experiences that truly matter.”
In a message addressing the evolving marketing landscape, Minah emphasized Cheil's core philosophy:
“The marketing landscape is evolving faster than ever. Amid a constant deluge of data, our work to connect brands with consumers grows increasingly challenging, all while the relentless winds of technological advancement call on us to continuously adapt and redefine our role.”
“And yet, even in this dynamic environment, we clearly affirm the ‘Power of Connection’—bringing together fragmented media, scattered data, and disjointed experiences into one cohesive whole. At Cheil, this is where we excel: seamlessly integrating data, creativity, and technology to deliver personalized brand experiences for consumers while driving tangible business growth for clients in our portfolio.”
Cheil will continue to pioneer new growth and transformation through the “Power of Connection-Creating Connected Experiences That Matter."
Headquartered in Seoul, South Korea, Cheil Worldwide operates in 46 countries with over 7,200 employees. The company provides comprehensive marketing services, including creative, strategy, retail, digital, data, and global execution, serving some of the world’s most recognized brands.
