Termen colocvial folosit ca referire la o situatie in care o celebritate (din media, lumea sportului etc) este atat de dominanta intr-o reclama sau intr-o campanie publicitara incat mesajul tinde sa-si piarda din putere.

A colloquial term used in reference to a situation in which a celebrity (from the media, arts, sporting world, etc) is so dominant in an advertisement or advertising campaign that the advertiser's message tends to be diminished.