Festivalul Cristal, evenimentul international de Advertising & Media care acorda o importanta primordiala informatiei si tehnologiei, lanseaza in acest an competitia globala "Future is now", ce recompenseaza inovatiile in Media & Marketing, tehnologiile inovatoare, platformele si ideile noi care ofera o noua interpretare legaturii dintre branduri si consumatori, prin intermediul tehnologiei.
Categoriile din cadrul competitiei sunt: Best Use of Data, Data visualization, Best use of Creative technologies si Best product/service reinventing the customer relationship. Presedintele juriului din acest an va fi (Doug Scott, CEO Ogilvy Entertainment).
Tot pentru prima data va avea loc si competitia "Global Summit for Brand Entertainment and Contents", inscrierile provenind din S.U.A., Canada, America Latina, Europa si Asia.
Printre speakerii confirmati ai evenimentului se numara Ben Silverman (CEO, Electus), David Freeman, (Executive CAA, Creative Artists Agency), Dominique MUSSET (Worldwide Advertising Director, Group Renault), Mark Waugh (Global Managing Director, Newcast), Ana Vogric (Managing Director , The Hours Entertainment) si Mike Wiese (Director of Branded Entertainment , JWT)
