CONTEXT:
After the Constitutional Court of Romania barred the candidacy of Călin Georgescu for the presidency, many Romanians expressed their disappointment.
Some of them, however, responded with homophobic behavior, spreading more hate in an already divided society.
Idea
Apollo111 Pizza is an inclusive place where LGBTQ people are welcomed just as well as straight people. To respond to homophobia with humor, we stitched the insult.
Result
This engaged the community igniting conversations and standing collectively against homophobia. As for the pepperoni pizza, it became the top selling variety that week despite not being the most affordable on the menu.
