Tinte si intentii precise ale unei reclame (de exemplu, sa informeze, sa persuadeze, sa reaminteasca).
Specific aims or intentions of an advertisement (for example, to inform, to persuade, to remind).
![[PR & Comunicare 2023] Dorian Ilie: Sper să vedem mai multă autenticitate. Generația Z și Millennials nu mai pun botul la trucurile de PR și advertising, ci doresc substanță, relevanță și utilitate](https://media.iqads.ro/2023/02/dorian-ilie-cover-410.jpg)
Advertising Objectives
Articole in care e folosit acest termen
![[Art NOT War] Oleksandra Ruth about "the ghost of Kiev" and the stories that illustrate the Ukrainian spirit](https://media.iqads.ro/2022/03/fotojet-2022-03-28t111247-050-cover-410.jpg)
![[Inspiration Archive] Bob Hoffman: It seems to me that, in many agencies, creativity is quickly and quietly becoming a support service](https://media.iqads.ro/2019/07/bh-cover-410.jpg)
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
![[Case Study] Jazz Communication - Provident - "When it matters to you"](https://media.iqads.ro/2017/07/provi-cover-410.jpg)
![[Case Study] Tribal Worldwide Romania - #MecSaysHiToJunimea / McDonald's / McDonald's](https://media.iqads.ro/2016/05/mec-cover-410.jpg)
![[Case Study] Next Advertising - Pussy / The Consumers of Souls / Codin Maticiuc](https://media.iqads.ro/2016/05/the-consumer-of-souls-pussy1-cover-410.jpg)
![[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with](https://media.iqads.ro/2016/04/mg-2103-2-cover-410.jpg)
