The top Romanian company listed on the Stock Exchange, with revenues of over RON 1.15 billion in 2025 and growing, plans expansion over the next 5 years and entrusts its creative strategy to independent creative boutique AIN’T.
Cris-Tim Family Holding, one of the largest players in Romania’s food industry - with famous brands Cris-Tim & Matache Macelaru - and the leader in the local processed meats and ready meals markets, has chosen AIN’T as its strategy and creative partner for the Cris-Tim brand. The partnership comes at a new stage for the company founded in 1992, following its listing on the Regulated Market of the Bucharest Stock Exchange in November 2025.
The partnership with AIN’T is part of a development strategy that goes beyond short-term communication objectives with a mandate focused on developing the creative platform for the Cris-Tim brand.
“We are pleased to welcome AIN’T as partners in the development of the CRIS-TIM brand. We were impressed with their vision and creative flair and look forward to delivering engaging and effective work”, Radu Timiș Jr., CEO Cris-Tim Family Holding.
"We are very happy and proud of this pitch win against some major local competitors, which proves once again the competitiveness and relevance of our AIN’T model. We are excited to start the collaboration with CRIS TIM, such an esteemed and well known local company, especially in the context of their growth plans in the next 5 years.
I also see a very interesting pattern emerging: indeed we look at a perfect match between the fresh, agile and flexible model of AIN’T, and ambitious clients in Romania and across CEE - clients that have great regional potential, and are looking forward to creatively punch above their weight to reach new markets. We look forward to do more of this together.”, Jorg Riommi, Founder, CEO, CCO AIN’T.
In 2025, AIN’T was named Independent Agency of the Year at Golden Drum, the largest advertising festival in Central and Eastern Europe. The result, achieved one year after its launch, is confirmation that the advertising market needs new models that deliver results and excellence in communication. The Cris-Tim partnership is a strategic one for AIN’T, aimed at strengthening its position in Central and Eastern Europe.
Founded by Jorg Riommi, former CCO of Publicis Group CEE, AIN’T brings the experience of the major networks into a new model focused on agility and transparency. The Romanian office benefits from the direct leadership of Ruxandra Papuc, Global Executive Creative Director and Partner at AIN’T, a well-known presence at the world’s leading international creativity festivals, responsible for some of the most visible communication platforms created in Romania. Alongside AIN’T’s creative leaders, Ivanna Skulska-Lowe holds the position of Global Client Lead & Partner and oversees the business side of the partnerships, bringing international experience and vision to the local team dedicated to Cris-Tim.
