Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[AdLife] Dragos Cazan (Springer & Jacoby): Am ramas in Romania pentru ca nu s-a inventat inca tara in care sa umble cainii cu covrigi in coada!](https://media.iqads.ro/2013/07/photo-large-26390-cover-410.jpg)
![[AdLife] Adrian Pavelescu (outbox): Particip la toate campaniile promotionale pe care le vad si accept toate flyerele care mi se intind](https://media.iqads.ro/2013/06/photo-large-26335-cover-410.jpg)
![[AdLife] Oana Cociasu (Medic One): Imi amintesc si acum ziua in care am aterizat pe JFK in 1990](https://media.iqads.ro/2013/06/photo-large-26195-cover-410.jpg)
![[AdStory] Chris Clarke (LBi): The clients need to know that online doesn’t exist anymore](https://media.iqads.ro/2013/06/photo-large-26081-cover-410.jpg)
![[Insight] Razvan Vasiloiu (the Syndicate): Insight-ul exista. Doar ca, uneori, nu ai avut informatiile necesare ca sa-l faci sa ti se arate](https://media.iqads.ro/2013/06/photo-large-26079-cover-410.jpg)
![[Studiu de caz] Schimbare de perceptie asupra preturilor produselor de la Praktiker, in urma campaniei create de Leo Burnett & Target](https://media.iqads.ro/2013/05/photo-large-26013-cover-410.jpg)
