Prezenta unui brand pe canalele media cu scopul de a construi atitudini puternice pe termen lung ale consumatorilor cu privire la acesta.
The featuring of a particular brand in media vehicles in order to build strong, long-term consumer attitudes towards it.
![[AdLife] Mona Opran (Saatchi & Saatchi): Cel mai cool exercitiu de intelegere a produsului a fost cand am lansat primul mall din Romania](https://media.iqads.ro/2013/12/mona-opran-cover-410.jpg)
![[AdStory] Whit Hiler (Cornett IMS): Cea mai buna campanie la care am lucrat pana acum este, probabil, “Kentucky for Kentucky"](https://media.iqads.ro/2013/12/large-cover-410.jpg)
![[AdStory] Whit Hiler (Cornett IMS): The best campaign I’ve worked on so far is probably our "Kentucky for Kentucky" campaign](https://media.iqads.ro/2013/12/photo-3-cover-410.jpg)
![[Brandingul si clientii] Catalin Rusu (Rusu+Bortun Brand Growers): Cand creativitatea mascheaza inconsistenta, meseria noastra se decredibilizeaza](https://media.iqads.ro/2013/11/source17-cover-410.jpg)
![[UPDATE] Webstyler a fost desemnata Agentia Anului la Internetics 2013](https://media.iqads.ro/2013/10/photo-large-27480-cover-410.jpg)
![[UPDATE] Primii castigatori la Golden Drum 2013: GMP/WEBSTYLER - Grand Prix, McCann Erickson/MRM - Gold si 5 Silver, Saatchi & Saatchi Romania - Gold](https://media.iqads.ro/2013/10/photo-large-27457-cover-410.jpg)
