Toate persoanele care apartin societatii in care firma opereaza; in cadrul publiclui general, o parte din oameni vad activitatea firmei ca favorabila, iar altii ca nefavorabila. Vezi Publics (publicuri).
All of the people in the society in which a firm operates; within the general public there may be some who view its actions favourably and some who view them unfavourably. See Publics.
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