Informatii primare - obtinute in urma efectuarii unei cercetari de marketing - si secundare - obtinute din diferite surse, in urma studiilor documentare: interne (inregistrarile interne ale firmei, engl. - internal company data) si externe (publicatii, rapoarte, studii, biblioteci, centre de informare, camere de comert, baze de date etc, engl. external published data).
![[UPDATE] 50% dintre cei care discuta despre branduri in online comanda produse sau servicii cel putin o data pe zi](https://www.iqads.ro/res/iqads/placeholders/article.png)
![[Training IQads Kadett] Diana Toma (GfK Romania) despre panelurile de consumatori](https://media.iqads.ro/2012/07/photo-large-23776-cover-410.jpg)
![[IQads Kadett] Cercetarea nu e dusmanul creatiei, incearca doar sa o ajute](https://media.iqads.ro/2012/07/photo-large-23821-cover-410.jpg)
![[IQads Kadett] Horia Codrean (Life After Work) despre transformarea pasiunilor in business](https://media.iqads.ro/2012/07/photo-large-23738-cover-410.jpg)
![[Marketing Research 2012] Shopper Research](https://media.iqads.ro/2012/06/photo-large-23593-cover-410.jpg)
![[Marketing Research 2012] Key consumer trends](https://media.iqads.ro/2012/06/photo-large-23592-cover-410.jpg)
![[Marketing Research 2012] Online research](https://media.iqads.ro/2012/06/photo-large-23584-cover-410.jpg)
![[Marketing Research 2012] Key consumer trends: provocari pentru identificarea si adresarea noilor tipuri de consumatori](https://media.iqads.ro/2012/06/photo-large-23554-cover-410.jpg)
![[Marketing Research 2012] Online Research: avantaje si dezavantaje in cercetarea online](https://media.iqads.ro/2012/06/photo-large-23553-cover-410.jpg)
![[Training IQads Kadett] Alex Petrescu (G2) despre campania premiata cu Silver la Effie - "Caravana Vodafone"](https://media.iqads.ro/2012/06/photo-large-23545-cover-410.jpg)
