Informatii primare - obtinute in urma efectuarii unei cercetari de marketing - si secundare - obtinute din diferite surse, in urma studiilor documentare: interne (inregistrarile interne ale firmei, engl. - internal company data) si externe (publicatii, rapoarte, studii, biblioteci, centre de informare, camere de comert, baze de date etc, engl. external published data).



![[IQads Kadett] Diana Ceausu (McCann Erickson) despre cum sa scoti un planner din agentie in 10 pasi simpli](https://media.iqads.ro/2012/03/photo-large-22430-cover-410.jpg)
![[Training IQads Kadett] Diana Ceausu - Strategic Planning (III)](https://media.iqads.ro/2012/02/photo-large-22199-cover-410.jpg)


![[IQads Kadett] Dana Pascu (G2): Ce e un insight si cum il descoperim?](https://media.iqads.ro/2012/03/photo-large-22378-cover-410.jpg)


![[Training IQads Kadett] Dana Pascu - Strategic Planning (II)](https://media.iqads.ro/2012/02/photo-large-22296-cover-410.jpg)



![[Training IQads Kadett] Mihaela Tantas - Strategic Planning (I)](https://media.iqads.ro/2012/02/photo-large-22172-cover-410.jpg)










