Introducerea unui produs care este nou atat pentru companie cat si pentru consumatori; un produs nou pentru intreaga lume. Vezi Product Extention; New Product Duplication.
The introduction of a product which is new to both the company and its customers; a new-to-the-world product. See Product Extension; New Product Duplication.
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![[Premiile FIBRA #1] Shortlist FIBRA - Spider Group - Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-952-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - MullenLowe Profero - Take Leutu for a walk / ING Card Complet / ING Bank](https://media.iqads.ro/2016/05/untitled-design-5-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - McCann - Romanians, come home / ROM / Kandia Dulce](https://media.iqads.ro/2016/05/untitled-design-55-cover-410.jpg)
![[Conferintele FIBRA] Seminar Starcom MediaVest Group: Content is the King, Consumer is the Storyteller - cand consumatorul scrie briefuri, iar brandurile le transforma in storytelling](https://media.iqads.ro/2016/05/collage1-cover-410.jpg)
![[Conferintele FIBRA] Jorg Riommi, Publicis Romania: Jobul de creativ inseamna sa investim in nou si nemaiintalnit](https://media.iqads.ro/2016/05/img-2018-cover-410.jpg)
![[Conferintele FIBRA] Catalin Dobre (McCann Erickson): Victimizarea si mentalitatea "la noi nu se poate" omoara ideile bune si pune multe piedici fictive in calea procesului creativ](https://media.iqads.ro/2016/05/img-1012-cover-410.jpg)
![[Conferintele FIBRA] Raluca Ghilea (Perceptum): Storytelling-ul experiential transforma modul in care cream valoare de brand](https://media.iqads.ro/2016/05/img-05711-cover-410.jpg)
