Activitate de marketing intentionata sa plaseze un produs intr-o pozitie dezirabila pe o piata si sa fie perceput intr-un anumit fel de consumatori. Vezi Real Positioning; Repositioning.
Marketing activity intended to place a product into a desired position in a market and to have it perceived in that way by consumers. See Real Positioning; Repositioning.
![[Adland neighbours] Tsanka Krusheva (McCann Sofia): People in Bulgaria are the same as others all over the world. They want to feel alive](https://media.iqads.ro/2018/10/tsanka-cover-410.jpg)
