In an industry where change is the only constant, few partnerships stand the test of time. For Grapefruit and Dacia, 2025 marks two decades of collaboration – a story built on trust, consistency, and continuous evolution.
From early initiatives to full digital transformation
In 2005, the Romanian automotive market was only beginning to explore digital opportunities. In that context, Dacia chose Grapefruit as its partner to turn technology into meaningful customer experiences. The collaboration started with brand support projects but grew in scale over time, keeping pace with shared ambitions.
“Each stage of this collaboration has been a lesson in how technology can become a true differentiator for an automotive brand. From the first presentation websites to complex digital ecosystems, we grew together, learning how to transform customer needs into simple, intuitive experiences”, says Georgiana Dragomir, CEO of Grapefruit.
Over the past 20 years, Dacia has redefined its relationship with customers through digitalization. What once revolved around showrooms and printed catalogs, has now evolved into a seamless, intuitive customer journey supported by integrated online solutions.
E-commerce platforms have simplified the buying process, financing tools have brought clarity and speed, and digital assistance services have provided predictability and security through instant access to support.
This transition has strengthened not only the customer experience, but also Dacia’s positioning as a car brand attuned to market needs and global industry trends.
“We are grateful for the trust that both Dacia and Renault have placed in us over the years. We are proud to have contributed to the digital transformation of such internationally recognized brands”, added Georgiana Dragomir.
A story about people and shared values
Beyond platforms and technologies, the essence of these 20 years lies in how Grapefruit and Dacia teams have worked together. Professionalism, agility, and transparent communication made ambitious projects possible, even during challenging times such as the pandemic.
“For Dacia, working with Grapefruit has meant the assurance of having a reliable partner by our side, one capable of understanding market changes and quickly turning ideas into the right solutions for our brands”, highlights Mihai Tănase, Marketing Director at Dacia.
The Grapefruit team confirms that long-term performance is only possible through mutual trust, adaptability, and continuous dialogue.
“In critical moments, such as the pandemic, we discovered that these resources were not just values, but essential conditions for finding innovative digital solutions and putting them into practice when clients needed them most”, recalls Mircea Muraru, Delivery Manager at Grapefruit.
Looking ahead
From one-off projects to complex digital ecosystems, the 20-year partnership between Grapefruit and Dacia has proven that success means continuous adaptation and a shared vision. The next chapter will focus on integrating AI-based solutions, creating more personalized experiences, and placing greater emphasis on sustainability.
“A partnership that lasts two decades is built on a solid foundation of trust, strengthened step by step through challenges we’ve overcome and achievements we’ve celebrated together. For Grapefruit, working with Dacia has never been just about technology, but also about people – mixed teams that grew together.
Looking ahead, I strongly believe the coming years will bring a new digital revolution, powered by artificial intelligence and sustainability. We are proud to be part of this journey and to continue shaping meaningful digital experiences for Dacia’s customers and communities”, emphasized Georgiana Dragomir, CEO of Grapefruit.
20 years of digital innovation together
Among the most significant digital milestones built by Grapefruit together with Dacia and Renault are:
- bautozar.ro – the first online automotive marketplace for Dacia and Renault
- vanzari.dacia.ro – Romania’s first fully integrated automotive e-commerce platform, transforming the car-buying process into a seamless digital experience
- vanzari.renault.ro – the official Renault B2B and B2C e-commerce platform
- finantare.dacia.ro and finantare.renault.ro – the official Dacia and Renault platforms for configuring and obtaining online credit and leasing offers
- asistenta.dacia.ro and asistenta.renault.ro – dedicated Roadside Assistance platforms, providing fast digital access to mobility and safety solutions
- business.renault.ro – a digital hub for B2B clients, developed in collaboration with the Renault France team, offering instant access to offers, models, and financing programs
- dacia.ro and renault.ro – ongoing management and optimization of the official websites, including new model launches and promotional campaigns
These initiatives have created a digital ecosystem that has redefined the automotive experience – from purchase to financing and assistance.
More about the key projects and milestones of the Grapefruit–Dacia collaboration can be discovered on the dedicated anniversary platform: www.grapefruit.ro/20-years-dacia-anniversary.
Grapefruit is the co-founder of Digital Innovation Zone, a European hub dedicated to digitalization and innovation in the North-East region of Romania. The initiative was developed in partnership with the “Gheorghe Asachi” Technical University of Iași (project leader), the North-East Regional Development Agency, Atelierul de Idei, IMAGO-MOL Cluster, Strongbytes, and Iceberg.
The company is also part of ALL INDIE, an alliance of independent Romanian agencies that share extensive expertise in digital media, branding, data analytics, and authentic entrepreneurial spirit. Together, the six partner agencies bring experience across more than 30 industries, setting a high standard of excellence in the digital field.
Dacia is a Romanian automotive brand, part of the Renault Group, internationally recognized for promoting affordable mobility without compromise. The brand’s identity is built on values such as simplicity, honesty, and accessibility, focusing on efficient, transparent, and cost-effective products.
Today, Dacia is advancing toward sustainability and electrification by integrating modern digital experiences and accessible solutions throughout the purchasing and ownership journey. The company has launched the electric Dacia Spring, introduced dual-fuel engines for several models, and plans to release an electric Sandero by 2027.
In 2024, Dacia produced over 309,000 vehicles and reported a turnover of approximately 27.8 billion RON, consolidating its position as a key player in the European automotive market.
