Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
![[Digital AdLife] Marina Cordun (Lowe&Partners): Am intrat in publicitate pe usa productiei, unde eram Director Scout](https://media.iqads.ro/2013/03/photo-large-25293-cover-410.jpg)
![[AdStory] Pawel Heinze (Leo Burnet Warsaw): "I feel most rewarded each day I can fall asleep."](https://media.iqads.ro/2013/01/photo-large-24967-cover-410.jpg)
![[AdStory] Gideon Amichay (ex-Shalmor Avnon Amichay / Y&R): My relationship with advertising is more like: love and hate, salt and pepper, before and after](https://media.iqads.ro/2013/01/photo-large-24960-cover-410.jpg)
![[IQads Kadett] Adina Vlad despre cum s-au schimbat instrumentele de research in criza](https://media.iqads.ro/2012/12/photo-large-24706-cover-410.jpg)
![[Training IQads Kadett] Adina Vlad (Unlock Market Research) despre inceputul de drum in industria de research](https://media.iqads.ro/2012/11/photo-large-24660-cover-410.jpg)
