Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
![[IQads Kadett] Putina lumina in lumea panelului de consumator si a KPI-urilor](https://media.iqads.ro/2012/08/photo-large-23873-cover-410.jpg)
![[Training IQads Kadett] Adina Vlad (Unlock Market Research) despre metodologii inovatoare si trend-uri in research](https://media.iqads.ro/2012/08/photo-large-23868-cover-410.jpg)
![[Training IQads Kadett] Diana Toma (GfK Romania) despre panelurile de consumatori](https://media.iqads.ro/2012/07/photo-large-23776-cover-410.jpg)
![[Training IQads Kadett] Pepsi in Romania: de la generatia din '68 la generatia din 2012](https://media.iqads.ro/2012/07/photo-large-23639-cover-410.jpg)
![[Marketing Research 2012] Shopper Research](https://media.iqads.ro/2012/06/photo-large-23593-cover-410.jpg)
![[Marketing Research 2012] Key consumer trends](https://media.iqads.ro/2012/06/photo-large-23592-cover-410.jpg)
![[Marketing Research 2012] Key consumer trends: provocari pentru identificarea si adresarea noilor tipuri de consumatori](https://media.iqads.ro/2012/06/photo-large-23554-cover-410.jpg)
![[Marketing Research 2012]Shopper research: provocari si comportamente surprinzatoare de consum](https://media.iqads.ro/2012/06/photo-large-23547-cover-410.jpg)
