Structura functiei de marketing intr-o organizatie; doua dintre cele mai folosite abordari in efortul de organizare a functiei de marketing sunt: organizatia bazata pe produs si organizatia orientata catre piata. Vezi Market-Based Marketing Organisation; Product-Based Marketing Organisation.
The structure of the marketing function within the organisation; the two most commonly used approaches to organising the marketing effort are a product-based organisation and a market-based organisation. See Market-Based Marketing Organisation; Product-Based Marketing Organisation.
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