ESG & CSR experts, and the creative, marketing, and NGO communities are invited to Kindful Brands 2025 - an unmissable event - on November 5, at Seneca Anticafe, with Tom Theys, an exceptional strategist with global performances, joining the highly awarded Mihai Botarel on stage.
Expect a day of emotional intelligence in action - where goosebump-inducing insights meet award-winning evidence that proves a simple truth: Doing good is good business. When guided by an ikigai mindset, profit and positive impact not only coexist - they amplify each other.
Tom Theys - the secret speaker of Kindful Brands
Tom Theys was recently appointed Chief Strategy Officer of Happiness Bruxelles, one of the most awarded European Agencies in terms of creativity driven results. The agency’s core belief and part of the organisational culture is that “Happiness is an economic Multiplier” , a topic that will be also passionately shared at Kindful Brands 2025.
A master of puns and a visionary strategist, Tom combines sharp intellect with cultural curiosity to consistently inspire both teams and clients. Prior to his current role, he served as EVP, Global Strategy at FCB (the network Happiness belongs), where he helped shape the network’s innovative approach to strategy and creativity. Under his decade-long leadership, FCB earned major distinctions including Global Network of the Year at Cannes and Agency of the Year by Ad Age and Campaign.
Before joining Happiness and FCB, Tom led strategy and served as Managing Partner at Publicis Brussels, following a successful start at Duval Guillaume after winning a national copywriting contest. Over the years, he has worked on international campaigns for brands such as Bosch, Burger King, Škoda, Kellanova, Clorox, and Kimberly-Clark.
At Kindful Brands 2025, Tom will explore how strategic happiness, emotional intelligence and creative courage can drive both enthusiastic engagement and measurable impact, showing that when brands do good, good business follows.
Who Else is on stage?
Teodora Migdalovici - sharing about the sense behind “Kindfulness brands” approach and an SDG lions decoder, alongside Mihai Botarel, co-founder RXM Creative & Robert Pelin, from Invizibilii.ro.
Kindful Brands to open FutureProofCreativity Module 10.11-8.12
This live event opens a new #FutureProofCreativity cMBA module - 9 intensive meetings from 7-9 PM, Mondays and Thursdays, on zoom, 10.11-8.12, with over 30 speakers from 12 countries, training talent to upgrade their marcom knowledge with international best practices and placing the very best on the Cannes Lions Experience orbit, in 2026, competing in Young Lions & Roger Hatchuel Academy.
Remember: 50 scholarships are available, via Ursus & Invizibilii.ro, for those willing to attend #FutureProofCreativity module.
What else is on the menu ?
The event is endorsed by Invizibillii.ro - ERA & ROGER HATCHUEL ACADEMY’s partner, sponsoring both the school, the selection and the presence of 3 outstanding young talents coming from vulnerable backgrounds, at Cannes Lions 2026.
Robert Pelin (CSR & Sustainability Coordinator, Invizibilii), with a presentation on the organisation's goals and achievements, is also among the speakers.
Curating the SDG Lions selection, alongside relevant stories from far away cultures, comes Teodora Migdalovici, TheAlternativeSchool.com & LoveAndLobby’s founder.
Stay tuned for more remarkable voices to join the speakers’ club.
When & Where?
November 5 | 6:30 PM – 9:30 PM
Seneca Anticafe
FEES:
Talent under 30 & small companies:
120 E + vat individual participation
200 E + vat for a team of 2
Talent over 30 or companies with 10+ employees:
155 E + vat individual participation
288 E + vat for a team of 2
FEES for the entire #FutureProofCreativity Module, KindfulBrands Included:
For under 30 & under 25 participants
1000 € + VAT / team of 2 under 30
500 € + VAT / individual under 30
800 € + VAT / team of 2 under 25
400 € + VAT / individual under 25
For participants 30+
1500 € + VAT for a team of 2 over 30
800 € + VAT for individual participation over 30
A Brief History
Since 2005, #TheAlternativeSchool has practiced private diplomacy to elevate Romanian talent - turning creativity into a national export - with alumni winning from Bronze to Cannes Gold, women advancing to See It, Be It via Ladies First, companies coached to enter and win the toughest competitions, experts serving on prestigious juries, and graduates shaping the industry at home and abroad.
