Abordare sistematica a atingerii obicetivelor de marketing. Pasii in acest proces sunt: analiza situatiei, stabilirea obiectivelor, formularea strategiei, dezvoltarea programelor de actiune, implementarea, controlul, monitorizarea si evaluarea.
Abordare sistematica a atingerii obicetivelor de marketing. Pasii in acest proces sunt: analiza situatiei, stabilirea obiectivelor, formularea strategiei, dezvoltarea programelor de actiune, implementarea, controlul, monitorizarea si evaluarea.
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