Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[Insight] Razvan Vasiloiu (the Syndicate): Insight-ul exista. Doar ca, uneori, nu ai avut informatiile necesare ca sa-l faci sa ti se arate](https://media.iqads.ro/2013/06/photo-large-26079-cover-410.jpg)
![[Insight] Eleodor Ghenoiu (Graffiti BBDO): Insight-ul este un diamant perfect slefuit, conceptul - o montura perfecta care sa-l puna in valoare](https://media.iqads.ro/2013/06/photo-large-26076-cover-410.jpg)
![[IQads Kadett] Diana Caracota (Propaganda): Cum sa pui ordine in gandurile unui strateg fara buget si in criza de timp](https://media.iqads.ro/2013/04/photo-large-25780-cover-410.jpg)
