Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[IQads Kadett] Diana Caracota (Propaganda): Cum sa pui ordine in gandurile unui strateg fara buget si in criza de timp](https://media.iqads.ro/2013/04/photo-large-25780-cover-410.jpg)
![[IQads Kadett] Introducere in tehnici de research cu Radu Bogdan (Brennan Research & Consultants)](https://media.iqads.ro/2013/04/photo-large-25550-cover-410.jpg)
![[Training IQads Kadett] Adrian Mutescu (Leo Burnett) despre cum masori succesul unei campanii](https://media.iqads.ro/2013/04/photo-large-25548-cover-410.jpg)
![[Strategic Planning] Stefan Liute (Storience): Nu poti face strategie daca vrei sa stai doar intr-un turn de fildes si sa gandesti, fara a-ti pune din cand in cand cizme de cauciuc si a sta de vorba cu oamenii "din teren"](https://media.iqads.ro/2013/04/photo-large-25511-cover-410.jpg)
