Abordare formala, planificata a olectarii, analizei, interpretarii si raportarii informatiei necesare in luarea deciziilor.
A formal, planned approach to the collection, analysis, interpretation and reporting of information required for marketing decision-making
![[IQads Kadett] Introducere in tehnici de research cu Radu Bogdan (Brennan Research & Consultants)](https://media.iqads.ro/2013/04/photo-large-25550-cover-410.jpg)
![[Training IQads Kadett] Adrian Mutescu (Leo Burnett) despre cum masori succesul unei campanii](https://media.iqads.ro/2013/04/photo-large-25548-cover-410.jpg)
![[Strategic Planning] Stefan Liute (Storience): Nu poti face strategie daca vrei sa stai doar intr-un turn de fildes si sa gandesti, fara a-ti pune din cand in cand cizme de cauciuc si a sta de vorba cu oamenii "din teren"](https://media.iqads.ro/2013/04/photo-large-25511-cover-410.jpg)
![[Strategic Planning] Stefan Stroe (INCANDESCENT Marketing): La creatie te distrezi mult mai bine decat la strategie, pe o gheata mult mai subtire](https://media.iqads.ro/2013/04/photo-large-25510-cover-410.jpg)
![[Strategic Planning] Razvan Dumitrescu (Lowe & Partners): Strategic plannerul e un nod de cale ferata](https://media.iqads.ro/2013/04/photo-large-25508-cover-410.jpg)
![[Training IQads Kadett] Radu Bogdan (Brennan Research & Consultants) despre cercetarea cantitativa si calitativa](https://media.iqads.ro/2013/04/photo-large-25484-cover-410.jpg)
![[Strategic Planning] Laurentiu Semeniuc (23 Communication Ideas): Apreciez si respect oamenii de creatie care muncesc temeinic si nu o "ard creativ", intr-o autosuficienta perpetua](https://media.iqads.ro/2013/03/photo-large-25479-cover-410.jpg)
![[Strategic Planning] Eleodor Ghenoiu (Graffiti BBDO): Un strategic planner este un arhitect intr-o tabara de pictori](https://media.iqads.ro/2013/03/photo-large-25472-cover-410.jpg)
![[Strategic Planning] Bogdan Ionita (Draftfcb): Sa iesi in strada sa vorbesti cu oameni poate fi la fel de fun ca statul pe marginea lacului si ganditul la chestii](https://media.iqads.ro/2013/03/photo-large-25467-cover-410.jpg)
![[Strategic Planning] Alina Buzatu (G2): Un planner bun are si o doza de autoironie](https://media.iqads.ro/2013/03/photo-large-25461-cover-410.jpg)
![[Strategic Planning] Alice Tataru (GMP): Plannerul este un detectiv intr-o misiune continua](https://media.iqads.ro/2013/03/photo-large-25458-cover-410.jpg)
![[Client Service] Mihaela Stoica (pastel): Exista si accounti cu idei, nu aruncati in ei cu pietre :)](https://media.iqads.ro/2013/03/photo-large-25314-cover-410.jpg)
