Panel Test

O tehnica folosita pentru a pre-testa advertisingul, un nou produs, etc; un grup de indivizi selectati de pe piata tinta este rugat sa evalueze versiuni alternative( al unui anunt, produs nou,etc)

a technique used to pre-test advertising, new products, etc; a group of individuals selected from the target market are asked to evaluate alternative versions (of an advertisement, new product, etc.)

Articole in care e folosit acest termen