O situatie conflictuala care se poate intampla acolo unde produsele nu pot fi clar diferentiate, o descrestere a pretului stabilita de o companie va atrage un numar mare de consumatori, fortand alte companii sa reactioneze reducand si mai mult pretul
a conflict situation likely to occur in industries where products cannot be greatly differentiated; a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.
![[fresh x design] Mihaela Marcovici (Salopetit): Zicem despre salopetele noastre ca sunt 100% naturale si 0,01% plictisitoare](https://media.iqads.ro/2018/11/collage19-cover-410.jpg)
![[Adland neighbours] David Suda (WMC | GREY Cehia): We don't take things seriously. Mobile operators and banks are fighting each other on who is funnier](https://media.iqads.ro/2018/09/david-suda-cover-410.jpg)
![[AdLife] Dana Tocu (DDB Romania): Oameni buni, ce vreti de la mine?! Fac parte dintr-o generatie tare candida si mi-am pastrat candoarea no matter what](https://media.iqads.ro/2013/08/photo-large-26735-cover-410.jpg)
