Price Wars

O situatie conflictuala care se poate intampla acolo unde produsele nu pot fi clar diferentiate, o descrestere a pretului stabilita de o companie va atrage un numar mare de consumatori, fortand alte companii sa reactioneze reducand si mai mult pretul

a conflict situation likely to occur in industries where products cannot be greatly differentiated; a decrease in price by one company will attract a large number of customers to it, forcing other companies to retaliate by cutting the price even further.

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