Product Extension

Introducerea unui produs care este cunoscut companiei, dar care are caracteristici sau dimensiuni care sunt necunoscute consumatorilor, 3 tipuri de extensii de produse sunt posibile: revizii, aditii si repozitionari. Vezi Innovation; New Product Duplication

the introduction of a product that is known to the company but which has features or dimensions which are new to consumers; three types of product extensions are possible: revisions, additions and repositionings. See Innovation; New Product Duplication.

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