Rate

(1)Suma ceruta de un mediu de comunicatie unui advertiser pe baza unitatii de timp sau spatiu cumparat. Suma poate varia de la campanii nationale la campanii locale, sau poate fi o suma fixa.(2) A estima marimea audientei al unui canal media, bazat pe monstre de cercetare.

(1) The amount charged by a communications medium to an advertiser based on per unit of space or time purchased. The rate may vary from national to local campaigns, or may be a fixed rate. (2) To estimate a particular media?s audience size based on a research sample.

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