Like blogs, social media plays a big part in digital marketing. Most actual lead generation and customer conversion takes place on blogs and website landing pages, but social media marketing serves as an amplification of lead generation efforts.
A well-crafted Instagram story or Facebook post that spotlights a blog article you’re trying to promote will bring additional traffic to your site and article, giving a bump to your search rankings, which will then bring more traffic to your site.



![[SMARK KnowHow: Target BootCamp] Despre #MecSalutaJunimea, alaturi de Calin Moldovan (Junimea), Adina Militaru si Cora Diaconescu (Tribal WorldWide)](https://media.iqads.ro/2015/11/junimea-cover-410.jpg)

![[PR-ul cultural] Anda Visan (Humanitas): Brandurile din zona culturala au un plus de relevanta si continut, cumva in mod mai natural decat cele strict comerciale](https://media.iqads.ro/2015/11/foto-cover-410.jpg)
![[PR-ul cultural] Oana Dobre: In unele proiecte, functiile de marketing, media, parteneriate, bartere si fundraising sau sponsorship sunt cumulate intr-o singura functie, numita generic "PR"](https://media.iqads.ro/2015/11/oanad-cover-410.jpg)

![[SMARK KnowHow: Target BootCamp] Claudia Chirilescu (Spoon Media): Nu mai putem vorbi de targetari clasice; nu mai exista "barbati" si "femei", ci oameni care isi doresc sa calatoreasca, de pilda](https://media.iqads.ro/2015/11/12240245-1184347264926539-7810002131512758486-o-cover-410.jpg)



![[SMARK KnowHow: Target BootCamp] Monica Radulescu (Cohn&Jansen JWT): Cooking-ul devine social, iar ideea de gospodina, invechita](https://media.iqads.ro/2015/11/12295042-738094812990952-1711477668-o-cover-410.jpg)
![[Cum isi aleg brandurile endorserii] Dana Iordache (PepsiCo): Antonia a fost alaturi de noi incepand din luna mai, cand am lansat comunicarea platformei educationale Lipton "Ce-ai in ceai"](https://media.iqads.ro/2015/11/dana-iordache-cover-410.jpg)

![[Marketeri despre creativitate] Alexandru Oancea (VEKA Romania): Dupa ultimii ani, cred ca brandurile si agentiile isi dau seama de nevoia unui push creativ. Iar acesta nu poate fi facut decat de oameni gata sa iasa din zona de siguranta](https://media.iqads.ro/2015/11/alexandru-oancea-marketing-manager-veka-romania-cover-410.jpg)





![[PR-ul creativ] Laura Iacobescu: Cantitatea este inlocuita de calitate, iar in PR acest lucru se traduce prin creativitate](https://media.iqads.ro/2015/11/laura3-cover-410.jpg)

![[CV de agentie] Silvia Teodorescu, Zaga Brand: Functionam creativ si ca model de business pe principiile iubitului si hulitului marketing direct si interactiv](https://media.iqads.ro/2015/11/silvia-teodorescu-managing-partner-zaga-brand-cover-410.jpg)




![[Pe frontul publishing-ului] Laurentiu Ion, SUBCAPITOL: Noul mainstream este exact ce nu ar putea fi considerat mainstream. Iar asta se poate vedea si din strategia noastra editoriala](https://media.iqads.ro/2015/10/collagesubcapitol-cover-410.jpg)
![[PR-ul creativ] Ionel Barbalau: Traim intr-o noua realitate; vorbim de sharing economy, de "slow PR”, de democratizarea productiei de mijloace simbolice](https://media.iqads.ro/2015/10/ib-cover-410.jpg)
![[CV de agentie] Raluca Zamfir, RAN Events: Am fost 15 ani client si stiam ce imi doresc de la o agentie de PR](https://media.iqads.ro/2015/10/img-9887-cover-410.jpg)










