Transactional Functions

Unul din cele 3 tipuri de functii (cu functiile care faciliteaza si cea logistica) realizate de intermediari intr-un canal de marketing, functiile de tranzactie sunt activitatile asociate cumpararii si vanzarii produselor si riscurile asumate in pastrarea produselor in stoc. Vezi Facilitatin Functions, Logistical Functions.

one of the three kinds of functions (with facilitating functions and logistical functions) performed by intermediaries in a marketing channel; transactional functions are the activities associated with buying products and reselling them, and the risks incurred in keeping the products in stock. See Facilitating Functions; Logistical Functions.