When creating a brand for venture capital fund that invests in startups, we chose not to avoid the ugly truth about the industry - you have to work really, really, really, really, really hard to succeed. At the centre of the new brand there this exact idea - in order to succeed, you have to put in 150% in everything you do. This idea is encapsulated in everything we laid our hands on - from the name OVERKILL Ventures to the brand identity, office and communication style.
Advertised product: Venture Capital Fund for Startups
Name: Overkill Brand
Agency: McCann Riga
Idea
When creating a brand for venture capital fund that invests in startups, we chose not to avoid the ugly truth about the industry - you have to work really, really, really, really, really hard to succeed. At the centre of the new brand there this exact idea - in order to succeed, you have to put in 150% in everything you do. This idea is encapsulated in everything we laid our hands on - from the name OVERKILL Ventures to the brand identity, office and communication style.
Credits
Design: OVERPRICED
Creative & Strategy: Bruno Vavers
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