Case Study: The Witness - The first movie in the outernet

Advertising Agency: Jung von Matt/Spree, Berlin

Executive Creative Director: Mathias Stiller

Creative Directors: Andreas Henke, Arndt Poguntke, Florian Kitzing

Concept: Daniel Klipfel, Julia Cramer

Art Directors: Daniel Haschtmann, Stefanie Busse, Janic Eberhard

Account Supervisors: Steven Woerns, Helen Seiffe

Director: Joakim Revemann

Screenplay: Christoph Callenberg, Joakim Revemann, Andreas Henke

Production company: radical.media

Managing Director: Christiane Dressler

Executive Producer: Catherine Baikousis

Post-production: nhb studios / Berlin

Technical Concept / User Experience Design: Powerflasher

Un canal de televiziune care difuzeaza seriale politiste, 13th Street Universal, a lansat o campanie in care granita dintre realitate si fictiune dispare. Participantii trebuiau sa rezolve misterul cercetand direct pe strazile Berlinului, alaturi de singurul lor asistent, smartphone-ul.


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