Ruta produselor si serviciilor de la producator la consumatorul fnal; impreuna cu bunurile si serviciile, canalele de marketing transporta si informatii, promovare si plati. Se mai numesc si canale de distributie. Vezi Channel Flows; Marketing Intermediaries.
The path or route taken by goods and services as they move from producer to final consumer; in addition to the goods and services themselves, title, information, promotion and payment also move along the marketing channels carry. Also called Channels of Distribution. See Channel Flows; Marketing Intermediaries.