Digital Marketing Specialist South-East Europe @ Bonduelle

Bonduelle

Anunt valabil pana la data de 2023-04-03
Companie: Bonduelle
Specializare: Media, Marketing Automation, Marketing, E-Commerce, Digital, Content, PPC, SEO, Social Media
Tip job: Full Time
Nivel: Middle

General Responsibilities

  • Developing, monitoring, measuring, and reporting on the general digital marketing strategy, based on the annual budget, and in accordance with the digital and marketing objectives.
  • Preparing the digital marketing budget & tracking the digital marketing expenses compared to the budget.
  • Developing, implementing and following general objectives and KPIs.
  • Developing additional, innovative projects on new channels, platforms, and formats.
  • Identifying new online communication opportunities and improving the existing ones.
  • Creating, developing, implementing, monitoring, and reporting Google Display Network campaigns.
  • Identifying digital trends in the FMCG industry.
  • Direct collaboration with the Digital Departments of Bonduelle Europe Group and direct collaboration with the Brand Managers responsible for each country/region.
  • Managing the relationship with partner Digital Agencies for each country/region (planning, implementation, monitoring, evaluation).
  • E-Commerce: developing new channels to promote the brand through e-commerce and food apps delivery; managing campaigns with major retailers and aggregators and identifying new collaboration opportunities with others on the market.

 

Website & SEO

  • Website management: content editing, new articles addition, product information, video recipes, banners
  • Usage of analytics tools to evaluate advertising performance and make recommendations to optimise spend and performance for continual improvement.
  • Consumer Marketing campaigns planning, development, monitoring, analysis and reporting.
  • Monthly SEO optimization on websites and Youtube.
  • Providing recommendations and executing/managing strategies for content development in coordination with SEO goals – general and keyword specific.

 

Requirements

  • Min. 3 years of experience in a digital marketing role, with proven application of digital marketing activities.
  • Knowledge in key areas of marketing: SEO, PPC, content marketing, e-commerce.
  • Strong communication skills, both written and verbal: English & Romanian.
  • Experience working with CMS environments.
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools preferred.
  • Analytical and innovative approach.
  • High levels of integrity, autonomy, and self-motivation.

 

Benefits

  • meal tickets;
  • medical subscription;
  • life insurance;
  • 7 Card sport subscription;
  • compensation of public transport;
  • development opportunities with access to training courses;
  • working with a global company, in a variety of international projects with different cultures.

Bonduelle intends to inspire the transition toward a plant-based diet to contribute to people's well-being and planet health. Alongside its farming partners, the group innovates to offer healthy, high-quality products while preserving the environment. A French family-owned company founded in 1853, Bonduelle markets its products in nearly 100 countries through six strong brands: Bonduelle, Cassegrain, Globus, Del Monte, Ready Pac Foods and Arctic Gardens. Today, Bonduelle has 14,600 employees and generates sales of €2,855 million (financial year 2019-2020).

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