Universal McCannAnunt valabil pana la data de 2023-11-07
Companie: Universal McCann
Specializare: Media, Marketing
Tip job: Full Time
Nivel: Middle
The Media Planner is responsible for the day-to day execution and management of media plans, under the supervision of a Senior Media Planner/ Manager.
Media Planners may use research and buying information in the implementation and management of media plans.
Key Responsibilities
- Prepares media plan options, analyses and recommendations
- Implements media plans, maintaining budget control
- Negotiate different TV special projects
- Preparing post-buy campaigns analysis
- Reporting competitive activity and providing constant updates on the media market (changes, trends)
- Insures timely delivery of work
- Assists the Senior Media Planner or Manager with other job responsibilities
- Administers the projects in an effective way and assures their accomplishment within the agreed deadlines
- Executes several projects at once
- Understands media and advertising concepts/terminology and the marketing process
- Understands client’s objectives
- Ensures that all delivered work is timely and accurate (correct and paying attention to details)
- Ensures all agency communication goes out on template forms
- Prioritizes and organizes his/her own work
- Spots and flags any potential problem to supervisors in time, together with suggested solutions
- Keeps all members of the team fully informed and up to date.
Education and Experience
- Bachelor’s degree (in related field preferred) – is a plus
- 6 month to 1 year previous agency experience – is a plus
Competences within UM/Industry TOOLBOX*
- Understanding & use of Kantar Instar Analytics, with focus on on-going optimization
- Use of CORETM – FOCUS on the TV planning module & TV reporting (financial & audit reports)
- Understanding & use of UM TV deals template and competitive dashboard.
Skills and Knowledge
- Communication and interpersonal skills
- Analytical thinking
- Planning and organizing skills
- Efficient thinking skills (ability to offer alternatives to a given situation/problem)
- Ability to multi-task
- Accuracy in receiving and giving information
- Excellent time management
- PC competence (Word, Excel, Power Point)
- Fluency in English (written & spoken)
- Self-motivated
- Solution oriented and proactive
- Organized and structured
- Punctual.
