Media Planner @ Universal McCann

Anunt valabil pana la data de 2024-08-02
Companie: Universal McCann
Specializare: Strategie, Media, Marketing
Tip job: Full Time
Nivel: Middle

The Media Planner is responsible for the day-to day execution and management of media plans, under the supervision of a Senior Media Planner/ Manager. Media Planners may use research and buying information in the implementation and management of media plans.

Key Responsibilities

  • Prepares media plan options, analyses and recommendations
  • Implements media plans, maintaining budget control
  • Negotiate different TV special projects
  • Preparing post-buy campaigns analysis
  • Reporting competitive activity and providing constant updates on the media market (changes, trends)
  • Insures timely delivery of work
  • Assists the Senior Media Planner or Manager with other job responsibilities
  • Administers the projects in an effective way and assures their accomplishment within the agreed deadlines
  • Executes several projects at once
  • Understands media and advertising concepts/terminology and the marketing process
  • Understands client’s objectives
  • Ensures that all delivered work is timely and accurate (correct and paying attention to details)
  • Ensures all agency communication goes out on template forms
  • Prioritizes and organizes his/her own work
  • Spots and flags any potential problem to supervisors in time, together with suggested solutions
  • Keeps all members of the team fully informed and up to date.

Education and Experience

  • Bachelor’s degree (in related field preferred) – is a plus
  • 6 month to 1 year previous agency experience – is a plus
    Competences within UM/Industry TOOLBOX*
  • Understanding & use of Kantar Instar Analytics, with focus on on-going optimization
  • Use of CORETM – FOCUS on the TV planning module & TV reporting (financial & audit reports)
  • Understanding & use of UM TV deals template and competitive dashboard

Skills and Knowledge

  • Communication and interpersonal skills
  • Analytical thinking
  • Planning and organizing skills
  • Efficient thinking skills (ability to offer alternatives to a given situation/problem)
  • Ability to multi-task
  • Accuracy in receiving and giving information
  • Excellent time management
  • PC competence (Word, Excel, Power Point)
  • Fluency in English (written & spoken)
  • Self-motivated
  • Solution oriented and proactive
  • Organized and structured
  • Punctual
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