Getting inside one's mind sound like something from a Sci-Fi movie. Except it's not. Martin Lindstrom, international branding expert and author of three marketing bestselling books, is coming to Bucharest on October 2nd for the GET INSIDE THE CUSTOMER’S MIND with Martin Lindstrom conference, organised by Brand Emotion. We're really excited about the conference and we couldn't wait. Therefore, we asked Martin about his presentation at the conference and about the best way to do marketing these days.
IQads: What are the main discussion points of your Brand Emotion presentation?
Martin Lindstrom: To make everyone realize how irrational we are as individual, what it means for the way we’re communnicating with consumers and customers – and most importantly how to address this challenge when building brands in the future