Getting inside one's mind sound like something from a Sci-Fi movie. Except it's not. Martin Lindstrom, international branding expert and author of three marketing bestselling books, is coming to Bucharest on October 2nd for the GET INSIDE THE CUSTOMER’S MIND with Martin Lindstrom conference, organised by Brand Emotion. We're really excited about the conference and we couldn't wait. Therefore, we asked Martin about his presentation at the conference and about the best way to do marketing these days.
IQads: What are the main discussion points of your Brand Emotion presentation?
Martin Lindstrom: To make everyone realize how irrational we are as individual, what it means for the way we’re communnicating with consumers and customers – and most importantly how to address this challenge when building brands in the future
IQads: Could you give us one small tip about how to get into the customer’s mind?
Martin Lindstrom: Sleep with them! I call this "sleeping with the consumer" and is really a way to observe consumers in their homes 24/7 over several days as my team and I observe consumers across 77 different countries in order to understand their true behavioral patterns.
