La prima vedere, e simplu, spune Roxana Tampau (Managing Director, DDB Romania): te iei pe tine, te pui in oglina, analizezi, si apoi incepi promovarea. In practica, insa, intervin compromisurile. Iar unul dintre efectele acestora este “prea multa intimitate pusa la vanzare”.
Wikipedia spune despre branding-ul personal ca este “the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging.”