New time is making new challenges. Communication industry faces the changes perhaps more actively than any other sphere, so then it becomes even more important to stay aware of relevant trends. One of the most popular places to get some professional insights and inspiration in Eastern Europe is the International advertising festival White Square that annually gathers in Minsk advertisers from 30 countries to share new solutions for creative effectiveness. White Square, recognized as a must-see European creative event for those who are seeking for networking with the brightest creative minds of the continent, holds strong positions in Eastern European festival rankings and is included into AdForum Business Creative Report.
White Square annually welcomes both international and local, network and independent creative agencies, design and digital studios, professionals from different countries, inviting them to compete for the first portion of professional recognition and earliest bench of international awards on the very start of creative festival season. Call for entries to White Square 2020 is now open online on the official website adfest.by into seven contest categories: Creative, Branding, Marketing, Digital, Creative Effectiveness, Media, Change for Good. Entries will be judged offline by six international jury line-ups consisting of real stars of global industry with tones of prestigious metals under their belts. The 2020 White Square prize-winners will be celebrated on April 17 and in the following months, right on the eve of the leading event of global creative industry, presented on over 30 European media.
Change for good
XII White Square is scheduled to take place in Minsk on April 15-17 and will present various business, cultural and evening programs. Festival attendees will enjoy over 70 master-classes, lectures, presentations and discussion panels devoted to creative trends in communications, marketing, branding, digital, media held by well-known communication experts. Informal networking and fun pastime will be provided by festival organizers at White Square parties and city tours.