(1)Recunoastere formala data de un mediu de cominicare unei agenti de publicitate pentru a recunoaste agentia ca fiind competenta sau etica, prin urmare, indreptatita la reduceri.

(1) Formal acknowledgment given by a communications medium to an advertising agency to recognize that agency as being bona fide, competent, and ethical; therefore, entitled to discounts. (2) The ability of research subjects to recall a particular ad or campaign when they see or hear it.

Articole in care e folosit acest termen