CONTEXT:
Men tend to struggle more with colds compared to women. When a man catches a cold or gets the flu, it feels like the whole world stops. He's dying like Jesus in La Pieta. He complains about every symptom and requires special care. Women typically handle the illness more stoically, often taking care of both when they get sick at the same time.
Agency: Rusu+Bortun
Client: Biofarm
Brand: Bixtonim Xylo Aroma
Creative Director: Catalin Rusu
Senior Art Director: Stefan Vasilachi
Art Director: Lucia Parapiru
Junior Copywriter: Cristiana Trifu
Client Service Director: Miruna Macsoda
Rusu+Bortun este o agentie independenta de strategie si manifestare creativa de brand, recunoscuta la festivaluri precum Golden Drum, ADC Europe Awards, REBRAND 100 Global Awards, Effie Awards, ADC*RO Awards, SABRE... vezi detalii »
