Trasaturile tangibile ale unui produs, incluzand stilul, nivelul de calitate, numele brandului, ambalajul; se mai numeste produs formal sau produs tangibil; vezi Augmented Product, Core Product.
The tangible features of a product, including styling, quality level, features, brand name and packaging; also called the Formal Product or Tangible Product. See Augmented Product; Core Product.



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