Brand Leveraging

Marirea razei de actiune a unui produs prin introducerea unor produse aditonale sub acelasi nume de marca, care are deja succes intr-o alta categorie. Se mai numeste si Product Leveraging, Brand Extension and Franchise Extension.

Broadening a company's product range by introducing additional forms or types of products under a brand name which is already successful in another category. Also called Product Leveraging, Brand Extension and Franchise Extension.

Articole in care e folosit acest termen