Renowned Behavioural Economics Expert DAN ARIELY has joined BRAND MINDS 2022, one of the top 5 largest business conferences in Europe

Renowned Behavioural Economics Expert DAN ARIELY has joined BRAND MINDS 2022, one of the top 5 largest business conferences in Europe

Dan Ariely is a Renowned Behavioural Economics Expert with 2 PhDs in cognitive psychology and business administration.

He is the James B. Duke Professor of Psychology and Behavioural Economics at Duke University and has over 20 years of academic research experience.

AT BRAND MINDS 2022, DAN ARIELY WILL SHARE HIS TOP INSIGHTS ON HOW TO CHANGE BEHAVIOUR

Attendees will learn:

  • How cognitive science can impact your business development;
  • How to upgrade your marketing strategy by leveraging consumer trends;
  • What drives your consumers to make decisions;
  • How to better deliver value to your clients by leveraging human behaviour trends;
  • Why knowledge is not a great way to change behaviour;
  • Why intuition is often misleading;
  • The many different components of motivation;

SELECTED IN TOP 50 MOST INFLUENTIAL GLOBAL THINKERS

Listed in Bloomberg’s Top 50 Most Influential Thinkers, an elite international ranking featuring individuals with “the ability to move markets or shape ideas and policies”, Dan Ariely is one of the most influential authorities in behavioural economics in the world.

HIS INSIGHTS HAVE IMPACTED +27 MILLION PEOPLE WORLDWIDE

His unique psychological insights on decision-making and behavioural economics described in his speeches have helped people in every corner of the world improve their lives and make better decisions.

Drawing on his findings, companies are able to create successful marketing strategies by better understanding what drives people’s buying behaviour, such as the IKEA effect. The IKEA effect is one of the consumer behaviour patterns that he identified, which causes people to value things more highly if they made them themselves.

CO-FOUNDER OF A RENOWNED RESEARCH LAB WITH PARTNERS ALL OVER THE WORLD

Dan Ariely is the co-founder of the Center for Advanced Hindsight, an organization helping people become happier, healthier, and wealthier with behavioural science on a global scale. The center has partnered with renowned tech companies, health organizations, banks, non-profits, and governments with the common goal of using behavioural science to improve the financial and health wellbeing of people worldwide.

DEVELOPED A SEARCH TOOL USED BY GOOGLE TODAY

Dan Ariely was the co-founding member of the company which developed Simpli, a powerful internet search tool that Google is using today for its search and advertising platform AdSense.

3x NEW YORK TIMES BESTSELLING AUTHOR

He is the author of 3 New York Times bestsellers that have impacted the lives of millions of readers worldwide: Predictably Irrational, The (Honest) Truth About Dishonesty and The Upside of Irrationality.

The NBC network has recently announced that it would adapt Dan Ariely’s bestseller Predictably Irrational into a TV show.

BRAND MINDS, one of the top 5 largest business conferences in Europe

provides attendees with a 2-day business edutainment experience, in Bucharest, at Romexpo, on June 17th and 18th, 2022.

Over 6000 professionals from over 50 countries are expected to attend this year’s edition with the organiser offering translation into Romanian, Hungarian, Bulgarian and Turkish.

The line-up of outstanding speakers will deliver world-class business education speeches with top insights and strategies on:

  • BUSINESS SCALE-UP
  • TOP TEAM PERFORMANCE & LEADERSHIP
  • THE NEW RULES OF SALES & INFLUENCE
  • WORK-RELATED STRESS MANAGEMENT TECHNIQUES
  • BUSINESS INNOVATION FRAMEWORKS
  • VIRAL MARKETING

THE EVENT IS 75% SOLD

BRAND MINDS has recently announced that event tickets are selling fast with only 25% remaining. While General and Business tickets are available, First Class tickets are sold out.

Top executives, investors, startup founders, sales specialists, marketing and advertising experts are attending this year’s edition of BRAND MINDS.

Learn more about the business conference that will upgrade your business vision and prepare your company for the future, at brandminds.ro.

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