Brand Strategies

Luarile de decizie in managementul eficient al unui brand; exista trei tipuri generale de strategii: un singur brand pentru toate produsele unei organizatii, branding pentru o familie de produse sau folosirea unor branduri diferite pentru fiecare produs. Vezi Corporate Branding; Family Brand; Individual Brand Name.

Decision-making for the effective handling of brands; three general branding strategies are available - a single brand for all of the organisation's products, family branding, or the use of individual brand names for all products. See Corporate Branding; Family Brand; Individual Brand Name.

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