Metoda folosita pentru a identifica clienti actuali si viitori prin mesaje publicitare adresate personal prin posta acasa/la adresa firmei.
The method used to reach identified prospects and existing customers through personally addressed advertising which is delivered through the post at a home or business address.
![[Marketing Research 2012] Online Research: avantaje si dezavantaje in cercetarea online](https://media.iqads.ro/2012/06/photo-large-23553-cover-410.jpg)
![[AdLife] Ciprian Banica: "Ca orice copywriter care se respecta, scriu si un film. Si niste nuvele, obligatoriu"](https://media.iqads.ro/2012/06/photo-large-23543-cover-410.jpg)
![[IQads Kadett] Sunt student, nu am experienta, vreau un job. Ce fac?](https://media.iqads.ro/2012/03/photo-large-22652-cover-410.jpg)
![[AdBreak #44] Talk of the month: povesti din 20 de ani de publicitate la Graffiti BBDO](https://media.iqads.ro/2011/11/photo-large-20055-cover-410.jpg)
![[Training IQads Kadett] Adrian Pavelescu (Mercury360): cum ii arati lui Gigel ca berea ta e cool prin Direct Marketing](https://media.iqads.ro/2011/09/photo-large-14836-cover-410.jpg)
