Gross ...

Un concept care descrie sau se subintelege in alti termeni ca public, contacte, impacte, afisari, puncte de rating, acoperire care formeaza un total, inclusiv repetarile. Toate metodele gross care se refera la publicuri pentru anumite mijloace media pot fi comasate pentru a da un total pe toata campania. Spre exemplu, daca Publicatia X are medie de citire de 100.000, iar Publicatia B are o medie de 50000, rata de citire gross a celor doua publicatii este de 150000. Intre cei 150000 de cititori sunt cativa care citesc ambele publicatii (vezi: Duplication, Impressions). Masurarile 'nete' nu iau in considerare expunerile duble la un program(vezi: see Net ..., Net Reach).

A descriptor prefacing, or implied in, other terms such as audience, contacts, impacts, impressions, rating points, reach, readership and which conveys 'total', including duplication. All gross measures relating to audiences for individual media vehicles can be added together to provide a total for the media campaign. For example, if Publication A has an average issue readership of 100,000 and Publication B an average issue readership of 50,000, the gross readership of Publications A + B is 150,000. Among these 150,000 gross readers, there will be some readers who read both publications (see Duplication, Impressions). 'Net' measures de-duplicated exposure of a schedule (see Net ..., Net Reach).

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