Lideri de opinie, consultanti, experti etc, al caror endorsement pentru un produs nou este vizat de agentii de vanzari. Vezi opinion Leader (lider de opinie).
Opinion leaders, consultants, experts, etc whose early and enthusiastic endorsement of a new product is sought by salespeople. See Opinion Leader.
![[Podcast Brain it Forward] Communication insights on France protests June 2023](https://media.iqads.ro/2023/07/brain-it-forward-23-e9-v3-cover-410.jpg)
![[Off-Center] Ian Daly: I feel like I’ve lived a thousand lifetimes and never would have expected where this journey has taken me](https://media.iqads.ro/2022/09/fotojet20-cover-410.jpg)
![[Off-Center] Tamika Abaka-Wood: I’m interested in worlds where humans create their futures, instead of the futures creating humans](https://media.iqads.ro/2022/09/fotojet13-cover-410.jpg)
![[Adland neighbours] Lars Killi and the ages of advertising: ”It's incredible to look back and see that you could work 10 days on ONE print ad. Amazing how tempo has changed”](https://media.iqads.ro/2018/09/lars-picture-b-w-cover-410.jpg)
![[Adland neighbours] Klara Palmer (McCann Prague): It feels like almost every brand lost the courage to do advertising that them and the agency believe in the most, they only do advertising that proves itself in tests](https://media.iqads.ro/2018/09/klm064141-cover-410.jpg)
