Maintenance Strategy

Planning sau tactica de luare a deciziei care este potrivit(a) in situatia in care oportunitatile de dezvoltare sunt scazute, iar firma se afla intr-o pozitie relativ buna pe piata; strategia de mentinere implica faptul ca firma va trebui sa investeasca in afacere limitat, pentru a mentine volumul deja existent.

A planning or decision-making tactic appropriate for an organisation when growth opportunities are low but the firm is in a relatively strong position in the market; a maintenance strategy implies that the firm will continue to invest in the business, in a limited way, to maintain the current volume of business.

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