Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
![[Twitter. Ultimii mohicani] Andra Zaharia: "Am ramas fiindca n-am fost invadata de selfie-uri, de poze de la nunti, de checkin-uri si alte lucruri mai mult sau mai putin frivole"](https://media.iqads.ro/2017/11/andra-zaharia-cover-410.jpg)
![[FIBRA#2 Jury] Aitor Borras (apple tree communications): We can talk about the numerical results of a campaign, about the ROI or whatever you want. But I need more](https://media.iqads.ro/2017/10/aitor-main-cover-410.jpg)
![[Strategul si juniorii] Dimitris Tsoutsos (McCann Worldgroup Romania): Usually the ones who come from outside the industry add value to the agency](https://media.iqads.ro/2017/08/d-tsoutsos-head-of-strategy-mccann-bucharest1-cover-410.jpg)
![[HOW TO] "Dă-mi banii tăi. Metodă de copywriting". Perspective](https://media.iqads.ro/2017/07/cover3-cover-410.jpg)
![[Folclorul din reclame] Cristina Bazavan: Mi se pare cumva straniu ca alegem sa promovam in reclama doar personaje pe care putem sa le caricaturizam, putem sa radem de ele](https://media.iqads.ro/2017/07/1970530-672766779446995-229332120-n-cover-800-cover-410.jpg)
![[Case Study] Jazz Communication - Provident - "When it matters to you"](https://media.iqads.ro/2017/07/provi-cover-410.jpg)
![[Case Study] Papaya Advertising - Digi Mobil - "Belgravistan"](https://media.iqads.ro/2017/07/dig-cover-410.jpg)
![[Case Study] FCB Bucharest - Bucovina/Maspex - "Inseteaza-te"](https://media.iqads.ro/2017/06/website-design-cover-410.jpg)
