Cumparatorii si potentialii cumparatori ai unui produs, care au un anumit nivel de interes in ceea ce-l priveste si care isi permit sa-l cumpere
All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.
![[Case Study] Wopa - Pick One! / Ionescu Sava / Ionescu Sava Law Firm](https://media.iqads.ro/2016/05/pick-one-execution-2-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Kaleidoscope Proximity - Dew the grind / Mountain Dew / PepsiCo](https://media.iqads.ro/2016/05/md-grind-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Ogilvy Romania - Where's Mr. Applehead? / Strongbow / Heineken](https://media.iqads.ro/2016/05/cap-de-mar-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Wopa - The KILN / Vatra / Jidvei](https://media.iqads.ro/2016/05/the-kiln-board-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Spider Group - Casa di Peroni / Peroni Nastro Azzurro / Ursus Breweries](https://media.iqads.ro/2016/05/untitled-design-952-cover-410.jpg)
![[Premiile FIBRA #1] Shortlist FIBRA - Digital Star - Of Corso Summer Hit / Corso / Macromex](https://media.iqads.ro/2016/05/untitled-design-88-cover-410.jpg)
![[FIBRA #1] Drawing the line: the best jury ever to come to Romania, 96 speakers, 99 awards for campaigns developed in the last 2 years, 4 days and many months of preparation](https://media.iqads.ro/2016/05/imagine-trofeu-full1-cover-8001-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Geometry Global - Read a tree / Elefant.ro / Elefant.ro](https://media.iqads.ro/2016/05/untitled-design-73-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Kort Design - Company ReDesign / Minus22 / Minus22](https://media.iqads.ro/2016/05/untitled-design-71-cover-410.jpg)
![[Premiile FIBRA #1] Bronze FIBRA - Argo - Doamne Fereste / Doamne Fereste / Argo Strategy](https://media.iqads.ro/2016/05/untitled-design-70-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Pegas Urban Color - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-51-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Street View Test - Automobil Club Roman - Automobil Club Roman](https://media.iqads.ro/2016/05/untitled-design-50-cover-410.jpg)
![[Premiile FIBRA #1] Silver FIBRA - Publicis - Internet of the People - Pegas - Pegas](https://media.iqads.ro/2016/05/untitled-design-49-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - Publicis - Shop like a Jedi / Star Wars and Carrefour / Carrefour](https://media.iqads.ro/2016/05/untitled-design-25-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA / Cohn & Jansen JWT - Purity Test / Aqua Carpatica / Valvis Holding](https://media.iqads.ro/2016/05/untitled-design-2-cover-410.jpg)
![[Premiile FIBRA #1] Gold FIBRA - GMP Group - Misspellings On Sale / Westwood / DOMO](https://media.iqads.ro/2016/05/untitled-design-22-cover-410.jpg)
![[FIBRA Jury] Olivia Walsh (apple tree communications): I'm always saying “forget the box”, it's not about “thinking outside the box”. There never was a box to begin with](https://media.iqads.ro/2016/04/mg-2103-2-cover-410.jpg)
